Monday, June 11, 2012

Preview: Ford Racing unveils new updates to 2013 NASCAR Sprint Cup Ford Fusion racecar on top of #21 Wood Brothers Paint Scheme in clay model.

What do you think? 
Originally Posted: Monday, May 21, 2012
Updated and rewritten: Monday, June 11, 2012


Interesting, Ford is taking this new 2013 NASCAR Sprint Cup Series Ford Fusion racecar very seriously and while they have already unveiled the new racecar back in January which has a cool design and actually looks similar to the showroom version.

Last month Ford added a clay model to the mix below and coming this weekend at Michigan Speedway (sight of this Sunday's Quicken Loans 400), Ford will be unveil updates to the design of the Cup car which shows even more brand identity through enhanced design cues, including new grille work and hood lines.

The photos attached show renderings of the 2013 Sprint Cup car, alongside the reveal car from January and the 2013 production Fusion, courtesy of the Ford Design Studio, which  has continue to play a major role in the exterior look of the car.

Do you see the difference in the grille from January to now? Gone is the stickered front grille from the January reveal and in its place are actual grille bars which will adorn the 2013 Cup Fusion, in addition to several other key tweaks to the front end of the car.

Ford Racing unveils new updates to 2013 NASCAR Sprint Cup Car to increase brand identity.
(Photo Credit: Ford Racing PR via email)
I've seen clay models be showcased on television show before and I think these two clay models (two images below) looks cool.

Front view of Clay Model car
released on May 21, 2012.
Photo Credit: Ford Racing PR via email.
Rear view of Clay Model car
released on May 21, 2012.
Photo Credit: Ford Racing PR via email.
Now I wonder with this third release, what will Ford come out with next? I'm really hoping that they have a real racecar (the finished product) from Roush-Fenway Racing or the Wood Brothers Racing that will be what we will see come the 2013 Daytona 500 next February.